Use clear, descriptive link texts.

Users often scan pages for links. If you want to cater for efficiency providing descriptive link texts is very important. A “click here” or “more” link obliges a user to read the text surrounding the link to discover what they can expect from the link.

Providing visitors with a clear idea on what they can expect from an action is very important on the internet. Due to the large amount of available content users want to know what they will get before they click on a link.

Besides these arguments all interfaces that display link overviews, many small screen devices, screen readers,… would display lists like:

• click here
• click here
• more
• …

By making the heading clickable the user recognizes the link and knows what to expect on this news site.

Article titles are used as links on www.guardian.co.uk