Adjust content and layout for online reading

Reading text online differs greatly from reading printed text. Most online readers want to get to the root of the content quickly and scan texts for the things of their interest.

Make sure your texts are well structured, concise and use the reverse pyramid of content (start with a summary and the conclusion, go into detail deeper in the text).

The inverted pyramid is used here, the article starts with a short summary and the deeper one dives into the article the more detail one gets.

A text starting with the summary on http://news.bbc.co.uk/